BlizzCon is now “a season,” and it starts today

While BlizzCon itself might only be a weekend-long event for those of us lucky enough to attend in person, Blizzard certainly doesn’t just see it that way. In a presentation at Gamescom, the company’s head of community development, Saralyn Smith, said that Blizzard now sees their annual convention “as a season,” with content due to roll out for more than six weeks ahead of BlizzCon 2018. The convention takes place at the Anaheim Convention Center in Los Angeles, and this year will take place on November 2-3. But not content with just the two-day event, Blizzard says that it’s planning to extend its “biggest thank you to the community” to offer rewards and content throughout the autumn. That starts today, with a four-part series titled the “Best of BlizzCon.” Smith says that’s a celebration showing off some of the highlights of previous shows, with everything from esports to cosplay. That’ll be followed up in September with a new show that’s going to explain this year’s virtual ticket, and will also act as “the start of some of our original programming.”