Anthem’s physical sales are “around 10%” of Destiny’s

Anthem has topped the UK's physical sales chart since its 'official' launch on Friday last week. Ostensibly that's good news, but the full picture is rather more complicated. Anthem is BioWare's first UK number one since Mass Effect: Andromeda, according to GfK Chart-Track. Industry analyst Daniel Ahmad says Andromeda sold "more than double" what Anthem has managed, and further that Andromeda itself sold "nearly half" its predecessor, Mass Effect 3. More embarrassing still, Eurogamer adds that Anthem has sold "roughly a quarter" of Destiny 2's week one physical total, while Ahmad it has "sold around 10%" of Destiny 1's week one total. Destiny 2, of course, is probably Anthem's biggest competitor. Sales data monitor Benji adds on Twitter that Anthem is so far "performing quite a bit below my expectations and far short of other 'loot shooters' in the genre. Substantially below titles like Destiny 1 / 2, and The Division."