Official Pokemon ASMR Now Exists

The official Pokemon YouTube channel has released an ASMR video of Charmander sleeping by a campfire.

As Eurogamer discovered, the video starts with Charmander lying on its side before using the flame on the end of its tail to light a campfire. From there, Charmander snoozes for a whole 30 minutes, occasionally fidgeting in its sleep.

The video titled ‘Charmander’s Fireside Slumber’ was uploaded to the Japanese official Pokemon YouTube channel after the first episode of Pokemon: Twilight Wings. This is the first official video from The Pokemon Company that dives into the ASMR trend.

ASMR videos have been popular online for a number of years now. The creators try to trigger a tingling feeling across viewers’ scalp and spine using sounds and sometimes visuals. Crackling fires is one known way of triggering this response, others include whispering, scratching, tapping, and turning the pages of a book.

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The whole point of ASMR is to relax the viewer. The timing of this upload from the official Pokemon channel couldn’t be better given that many fans were recently upset by the announcement of Pokemon Sword and Shield’s expansions.

The expansions address the Dexit issue that arose in 2019 when it was learned that not all of the Pokemon would be included in Sword and Shield. The expansions put many of those missing Pokemon into the game, but the move angered some fans as they didn’t want to pay for something they feel should have been included in the game from the start.

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Chris Priestman is a freelancer who writes news for IGN. Follow him on Twitter.