Microsoft Kinda Doesn't Care If You Buy An Xbox Series X

In discussions of next-gen consoles, I often see the questions pop up: "Why would I get an Xbox Series X if I have a good PC and Game Pass?" or "I'm fine with the Xbox One X, why would I jump to a Series X?" Well yeah, why would you? Xbox, as a brand, kind of doesn't care if that Game Pass subscriber with a beefy PC buys the next console--that person is already in the Xbox ecosystem. And if you're cool with your One X, you're still buying games and likely subscribing to Xbox Live and/or Game Pass services as well.

Head of Xbox Phil Spencer has made this approach quite clear over the past few years. And uh, he most recently reiterated it on Animal Talking, the Animal Crossing: New Horizon talk show hosted by Gary Whitta.

On the show, Spencer said, "'How many consoles do I sell versus how many consoles does another company sell; Sony, or Nintendo, or other company back in the day?' That’s not our approach. If that was our approach, we wouldn’t put our games on PC. We wouldn’t put our games on Xbox One. We wouldn’t do xCloud and allow people to play games on their phones."

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