Kanye West Thinks Real Life Could Be 'Awesome' Like Video Games

For Kanye West, the past few years have been an absolute rollercoaster, between releasing new music, working on his fashion brand Yeezy, and becoming a candidate in the US presidential election with support from Elon Musk. With the multi-hyphenate bidding to become the next leader of the free world, it appears that West is looking towards video games as a source of inspiration.

West appeared on the latest episode of The Joe Rogan Experience podcast where, for nearly three hours, he spoke on topics concerning his US presidential candidacy, his faith, and his artistry. At 1:36:50 of the podcast, the rapper, who has previously expressed his desire to meet Hideo Kojima, began talking about the relationship between games and real life.

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"We're in the movie, we're in Grand Theft Auto," said West, "there's just too many things that align... what we can do is be like if your Grand Theft Auto character just started redesigning the world, his self, like painting his own world. We have this opportunity to make life as fun as these second lives." West later stated his belief that he could make real life as "imaginative" and "awesome" as games.

It is interesting that West expressed these views on The Joe Rogan Experience, considering Rogan himself has previously criticized video games as a waste of time. However, Rogan did not press further on this topic. Grand Theft Auto was not the only gaming reference West made on the podcast, with the producer comparing his thought process to jumping on clouds in Super Mario Bros.

West has maintained a strong relationship with gaming over his career, from sampling Street Fighter III on his 2016 single Father Stretch My Hands to nearly naming an album after the TurboGrafx-16 console. When West announced on Twitter in July earlier this year that he would be running in the 2020 presidential election, the official Twitter account of Cyberpunk 2077 replied to the announcement.

Back in 2016, West announced Only One, a game based around guiding his mother, Donda West, through her ascent into heaven. Donda West passed away in 2007, with the single Only One being dedicated to her.

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