Netflix Explains Why It Got Rid Of Free Trials In The US

Netflix recently discontinued free trials in the US, meaning that potential viewers need to subscribe to the service to watch content on there. Free trials have been a major part of subscription services for a long time, so it's been seen by some as a surprising move, but now some of the logic behind the move has been explained.

Netflix chief operating officer Greg Peters has responded to a question about discontinuing free trials during the company's Q3 earnings report, saying that it's a matter of looking at the data they're seeing from their testing and making adjustments.

"Like most things we do, we're constantly assessing and testing and trying to understand what's working, what's working best, how do we improve," Peters says. "Based on that testing, and that actual performance, we've shifted our tactics in many countries, including the United States."

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