Phil Spencer Explains Why Microsoft Doesn't Need You To Buy A New Xbox This Holiday

Microsoft's next-generation strategy is not traditional. Microsoft kinda doesn't care if you even buy a new Xbox Series X or S console because the company also releases its games on PC and mobile, while it also has Xbox customers on Nintendo Switch and PlayStation. Xbox boss Phil Spencer has now shared some additional insight on this unique strategy.

Speaking to GameReactor, Spencer said Microsoft wants to create Xbox customers, and that doesn't necessarily mean on a dedicated gaming console.

"Our high-level goal inside of our team, of how we measure ourselves, is how many people are playing on Xbox," Spencer said. "And when we say 'playing on Xbox' it doesn't mean an Xbox console. It means somebody who is logging in and playing a part of our ecosystem, whether first-party or third-party. And it could be on an Android phone. It could be on a Switch. It could be on a PC. That's how we think about it."

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