PS5 Will Break Even in June, According to Sony | Game Rant
The PlayStation 5 console had a strong launch, but there were a few setbacks for its sales. One chief element was the PS5 shortage that hindered the next-gen console's sales after its launch, but Sony still sold many units in the process.
Sony Interactive Entertainment hosted an investor relations event this Thursday. During the event, the company's president and CEO Jim Ryan provided a look into the company's profits so far this fiscal year. One of the major points the presentation tackled included potential future sales of the PS5.
Ryan said the PS5 cost of goods will match its average wholesale price this June, and then the hardware will become profitable in the upcoming months. According to Ryan, console economics is one of the company's focuses, and it expects that the PS5 standard edition will break even in June.
During a Q&A after the presentation, Ryan said the PS5 standard edition represents the large majority of PS5 sales. The company projects that this proportion won't change significantly in the current fiscal year. However, it anticipates there will be a slight increase in the ratio of sales for the PS5 digital edition.
Ryan said the importance of consoles in the PlayStation business model is declining, with software, online services, and peripherals accounting for the majority of Sony Interactive Entertainment's sales. He said that consoles only brought in 20 percent of the company's revenue in the 2020 fiscal year, in contrast to the 48 percent made in the 2013 fiscal year.
Additionally, Sony revealed that PS5 digital edition owners spent eight percent more on full video games and DLC content than standard edition owners between the original launch in November 2020 and March 2021. Ryan said this was "slightly greater" than the company had expected, and he saw it as an encouraging data point.
Some of the presentation's slides also reveal that the PS4 remains a key sales driver for the company, especially for the PlayStation Store's revenue. According to the slides, 95 percent of the games purchased on the PlayStation Store were for the PS4 during the last fiscal year. For the current fiscal year, 70 percent of sales were made on the PS4 and 30 percent were on the PS5.
Despite this, the presentation had various slides with details showing why Sony still has faith in the PS5 being a major success. Some of the factors involve the growth in the gaming market, the company's brand, and the PlayStation 5's new releases, like the console-exclusive Returnal.
Source: Video Games Chronicle
Post a Comment