Intel boss wants Alder Lake gaming CPU to crush both Apple and AMD
Intel's CEO Pat Gelsinger hasn't been shy about the company's ambitions to become a market leader, even claiming AMD's gaming CPU crown. In a recent interview with Axios, the team blue boss adds Apple to its competitor hitlist and says it'll "fight hard" to snatch a slice of Apple's business pie using the Alder Lake lineup.
Throughout the interview, Gelsinger maintains a confident attitude towards Intel gaining dominance within the processor space and states that the plan is to "create a more compelling reason for developers and users to land on Intel-based products," rather than actively trying to win back Apple as a customer. While Gelsinger is vocal about his desire to quash Apple's custom M1 processor, he also says he doesn't fault the company's decision to use its own in-house components. The Intel boss even goes as far as to say that Apple "did a pretty good job," with its new Mac system on a chip.
The CEO also laces his Apple compliments with bullish ambition, stating that Intel intends to "create a better chip than they can,". Naturally, this means that Intel's competitive relationship with Apple is different to the one it has with AMD, as outperforming Apple could both help it gain market dominance and facilitate a re-established partnership in the future.
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